By helping companies in the food and agriculture space reduce post-harvest waste, NanoGuard Technologies not only pushes them to reach their sustainability goals, but also works toward improving access to food worldwide.įor businesses in all sectors, sustainability is no longer optional-consumers demand it. 'Our goal is to expand what is viewed as obtainable by the companies we work with.”Īround one-third of the food produced for human consumption worldwide is wasted every year. Sustainability has not yet matured in the corporate world, with many companies still developing metrics they feel are impactful yet obtainable,' he says. “Our focus is to provide strategies for companies moving into and along the continuum of their sustainability strategies. For Clarke, this means making it easier for organizations to reduce food waste.

Green tech startups like NanoGuard Technologies have recognized that the key to lasting change is helping companies broaden their view of what’s attainable so they can hit certain metric-based goals. This is not a negative thing, as the best possible way to gain momentum and credibility with those in the positions that allocate funds is to prove the efficacy of your sustainability efforts.” NanoGuard Technologies CEO Larry Clarke recognizes this challenge: “Early-stage sustainability in the corporate world tends to start by setting metrics in 'low-hanging fruit' areas. Sustainability is at the forefront of most organizations’ thoughts, but it can be challenging for company leadership to know whether their efforts make an impact. Expanding obtainable sustainability goals 'As we implement current and future initiatives, our dedicated team ensures they positively impact each of the three pillars as we continue the journey to a more sustainable future.”ģ.

“We have created a holistic sustainability program within our company that advances our mission by following three key pillars: environmental health, social equity, and economic vitality,' Regan explains. To do this, Cosmetic Solutions has created a clear, purpose-driven road map of how its business will make an impact. 'Not only will these initiatives help improve the quality of our lives, but they will also protect our ecosystem and preserve natural resources for generations to come.” “Companies need to move from incremental improvements to systemic approaches that create a net positive impact on the world,' she says. So how can companies better set themselves up for success? Having a sustainability road map is a strong start.Ĭourtney Regan, director of global marketing and brand development at Cosmetic Solutions, recognizes the global impact of sustainable business practices. In fact, nearly 98% of organizations fail to reach their sustainability targets. 'In such economic environments, it would be wildly irresponsible for businesses and startups not to consider the impacts of this widespread transition on the competitive landscape.'Īlthough many companies promise to work toward more environmentally friendly practices, they struggle to meet their goals. The scale of destruction from related natural disasters is unpredicted, and our economy isn’t yet engineered to match,' says Conner. “High levels of carbon in the atmosphere will intensify discretely, not continuously. He believes companies have a responsibility to consider their impact on climate change as they innovate. It’s a once-in-a-lifetime chance to power the future state of the economy.” 'They should be leaping at the open market opportunities that will define the space in the future. “These environmental conditions are creating new markets, and startups can take root to grow fast,' he says. According to Dan Conner, general partner at Ascend Venture Capital, green technology provides an exciting new opportunity for startup founders interested in positively impacting the world. This represents a growing trend among VCs to focus their resources on sustainable companies. According to PwC, $87.5 billion of VC funding was invested in climate tech from July 2020 to June 2021.

Faqt environmental company